Yuno Streetball Collection
Growing up as a kid in Los Angeles, I was drawn to basketball especially streetball and its culture. From the late 90s through the mid 2000s, because of Michael Jordan's retirement and low NBA ratings, streetball culture was at an all-time high particularly And1. I loved everything about the way the players carried themselves, the style of play, the feeling of organized chaos when you walk on the court and hear the music blasting. It also helped breed new talent like Allen Iverson and Jason Williams who's unique on and off the court style reflected what was going on in the streets. I wanted to be those guys. I wore my gym shorts, like every kid use to, under my jeans because you never knew when it would be time to hoop.
The feature Yuno Streetball cargo shorts was created in this spirit. By combining utility details on sportswear fabric, we achieved the ultimate on and off the court short. The Yuno Streetball editorial is a tribute to the youth, past and present, who wear basketball shorts under their jeans and the custom it takes getting ready to play.